Field work! Equipped with nothing more than a poster with the three causes, and variants of the new card design, I went to town.
CHAPTER 3. ON THE HUNT FOR A PARTNER
So, it had to be ocean cleanup, upwards and onwards! We wanted to address tangibility, education, local impact and feel of progression we identified as important. We knew it was paramount to ensure good adoption and relatability, and that a few game design elements here and there wouldn't hurt the mission.
We went looking for the right partner to team up with. We had many candidates, but in the end the Aussie startup and successful Indiegogo campaign Project Seabin won our hearts and minds. Besides being a really cool bunch of people, they have the required knowledge to address the root of the problem, the drive to embark on the journey with Lunar and the tech to make immediate and measurable impact - both globally and locally.
- Find partners that get your brand
- Find partners that match your drive and sense of urgency
CHAPTER 4. PROTOTYPING AND TESTING
At Lunar we are always looking for the sweet-spot. That's what we call the moment in which we've gone through several prototypes and gathered enough input from stakeholders and developers. We've asked all questions possible, as well as getting sufficient user feedback. At this point we feel very assured that what we are designing is almost spot on, feasible and estimated properly. Besides a good product description, this entails a holistic introduction to the product on all platforms, good copywriting, information architecture, guides, illustrations, affordance, unique selling points, and everything else related to UX and interface design.
Doing this, not only makes us feel comfortable and is done quite efficiently, it dramatically mitigates unpleasant surprises or major changes, once development is in full motion or after product launch. Of course questions will arise continuously, technical considerations will emerge, and some of the user journey will still need some clarification. But we are on a much sweeter ride in a very packed roadmap.
Project Blue was no different, and we gained invaluable feedback from both non-users and existing users through each step. Here are some of them:
- Lunar contribution is key to hook me (amount less important)
- Keep it voluntary - not everyone wants to partake
- Ensure a community feeling
- Remember to also emphasise local impact
- Explain the partner collaboration with video
- The adjustable contribution amount makes me feel empowered and in control
- Attribute contributions to all card transactions, but leave out transfers
- Validation is key. Get as much of it as possible, as early as possible. Late changes are costly.
- Empower coworkers with ownership and create ambassadors for your project
- Remember to set KPIs - not just for the business, but also for celebratory moments.
- Prototype and test as much as possible. It'll pay you back ten-fold in better products, better adoption and reduced development cost.