In the first 50 hours, more than 1,500 users signed up to join Project Blue and cleaned the oceans from 60 kg of plastic, micro plastics, and waste.
THIS IS PROJECT BLUE
Let's start with why we're doing this, and get back to what Project Blue is and how it works.
Why are we focusing on plastic in our oceans?
Because it is a huge problem (among many) that impacts our everyday life and the planet in significant ways. Here are some chilling facts:
- Plastic production has doubled in the past 50 years
- Today, the oceans contain one tonne of plastic for every five tonnes of fish
- Plastic is killing more than 1.1 million seabirds and animals every year.
- Microplastics get into our food and is consumed by the average Joe or Josephine
What is Project Blue exactly?
Seabins (picture them as smart ocean garbage cans) are at the heart of Project Blue. They filter water and remove plastic and waste from our oceans. The Seabin Project is an Australian NGO providing practical and tangible solutions to reduce the plastics in our oceans. Seabins pull water in from the surface with a submersible water pump capable of displacing 25.000 LPH (litres per hour), and passes through a catch bag inside the Seabin removing waste, microplastic and cleaning up chemicals. They are then placed where most garbage and plastic ends up.
So how does it work?
Project Blue is for everyone - and it’s completely voluntary. Everyone can sign up directly in the app by contributing as little as 0.001 - 0.005 % percent of their card spending to the cause. Lunar commits with 2% on top of all contributions. Everything goes towards Project Blue in new Seabins, maintaining the existing fleet and other plastic removal initiatives and education on the subject.
Users can see their personal impact directly in the app as they spend, and follow our joint venture in achieving our community goals.
This is the story of how the product came about.
CHAPTER 1: TESTING AN IDEA
One of my first tasks at Lunar was facilitating a design sprint on an important product which included new card designs. Design sprints, and discovery phases in general, are wonderful in many ways. What I love most about them is the possibility of testing wacky and possibly non-feasible ideas at zero cost. You never know what you come up with as a diverse group.
Amongst other ideas for the sprint prototype, we decided to add the option to pick a green card. It had a simple and vague message about doing something for the environment. That's it, and lo and behold, all our test participants picked this green card, even though it was definitely not the prettiest of the bunch. We knew we were on to something!
- Make the most out of the discovery phase.
- Good ideas are saved for later - not disregarded for good.
- Test broadly and test early